Atlantic Technology Group Additional Services

We have written previously about the contribution of a technical sales representative and the added value he or she can bring to the purchase of a physical product. With a daunting array of potential product variants available, it can be difficult and time consuming to reach a knowledge level that enables a confident selection of laboratory equipment for a specialized application. The tech sales rep's knowledge of currently available products and their application virtues and limitations can speed the selection process and contribute to a positive outcome for all stakeholders.

At the company level, many technical representatives commit to bringing factory level training resources to their customers. Reading instruction manuals can often fail to instill real understanding about the application, use, and upkeep of complex laboratory gear. Plus, manuals provide only one way communication. Training conducted by experienced, knowledgeable, factory trained individuals can instill almost tangible levels of comprehension in operators, users, and supporters of laboratory and process equipment.

Field services, in the form of start-up, calibration, repair, or regular maintenance of instruments and equipment are also provided by many technical sales firms. Again, bringing to bear broad experience and factory level training, technical representatives can function as an efficient outsource or reference for essential tasks that may require special skills or knowledge. Repair, whether in-house or facilitated through the factory, is another way in which technical representatives leverage their experience and knowledge into offerings that bring value to their customer base.

Face it, if all that was needed was quick delivery of lab equipment, Amazon.com would be your primary supplier. These are sophisticated instruments, apparatus, and equipment, requiring skill, knowledge, and experience to assure proper selection, installation and operation. A good technical rep firm knows that its customers need more than a product in a box or crate. It's results that count, and Atlantic Technology Group is committed to assisting customers wherever ATG's expertise can help leverage positive outcomes for their customers.